Here are Seven Ways Your Website Can Grow Your Business for You:
- Powerful Introductions
Let’s face it, people don’t buy from businesses. They buy from people they know, like and trust. Unless you are selling something really inexpensive, most folks are not going to pony up their hard-earned cash without learning a bit more first.
You could let people learn more by scheduling endless phone calls, coffee meetings and free consultations.
Or, you could just send them to your Website and let it do the job for you.
- Draw in the Crowds
Once you get the word out about your Website—as long as you have something of value to offer—new clients will find it and refer others to it.
Then your site can introduce you, and your products or services, to a wider audience in a way that weeds out the tire kickers. All without ever paying for wasteful print brochures.
And it works whether your market is local, national or global.
- Make Sales without Selling
If you hate selling, why not let your Website do it for you?
When it’s written and organized right, your Website can:
Explain the benefits of buying your products or doing business with you
Answer your prospects questions
Address their objections
And get them to take action by calling, signing up, or whipping out their credit card and buying right now!
The result? If you actually end up talking to them personally, they’re seriously interested in buying from—or hiring—you. No selling needed. So you waste less time on folks who aren’t your ideal client anyway.
- Give ‘Em a Taste
I love cheese, but I’m not one to spend more than a few bucks a pound to satisfy my dairy tooth—unless I happen to get a sampling of something really yummy. Then suddenly I can justify the higher price.
The same holds true with products and services…
Most people won’t buy something that costs more than about $75 on the Web (unless they feel they know and trust you already).
But let them sample the wares with a free report or download, and it’s a whole ‘nother story. If you give them something of value, and they like it, they’ll be way more inclined to actually buy.
And your Website can handle the whole process automatically.
- Build Your List
The real value in any small business is on the client list. First, because it is about seven times easier and less expensive to keep your past clients than it is to find new ones.
Second, if you want to sell your business down the road, a long client list adds a ton of value for a prospective buyer.
And the easiest way to build this oh-so-valuable list is with your Website.
Think about it…You may only personally meet 100 or so prospects a year. But hundreds, or even thousands, can stop by your Website each month.
Over time, if you keep offering value—and capturing their email addresses—people will go from being prospects to clients to raving fans. You can’t beat that with a stick!
- Deliver the Goods
How would you like to sell a product that requires minimal development costs, no packaging, no shipping, no distribution and no employees to manage?
Your Website can be a completely automated store for selling products and services 24/7—without you lifting a finger once it’s set up. Easy for you. Easy for your clients and customers. Good for everyone.
- Following up Forever
Someone can be interested in what you’re selling, but not quite ready to buy right now. Or a client may not need your products and services again for a while.
But that doesn’t mean they won’t buy something eventually. And when they are ready, you want them to remember you. The easiest way to do that is with automated email autoresponders.
Write the emails once, then set them to go out in sequence whenever someone signs up or makes a purchase. Easy peasy!
- Define your customers first
Take some time to figure out your different types of customers. If you know your ideal customer, then your website will connect with them
- Structure your website around your clients
Don’t just settle for a list of your services on your website. Plan out an organised structure that will lead your customers to a solution to their problem.
- Plan out your core pages
What is the objective of your core service pages? Open with a strong value proposition explaining exactly how you solve their problem
- Explain your value to your customers
- Tell customers what you do, and why it is important to them
- Show potential customers how you can solve their problem
- Capture the essence of how your company provides value to its customers
- Customer focused content
- Good copywriting is one way of giving customers value for their visit to your site
- Show customers, rather than telling, why they can benefit from your services or product
- Provide information that your customers really want to know
- Answer customer questions in an updatable FAQS section making sure that you have fresh content on a regular basis
- Show social proof
- People attract people and the proof is in the pudding, so make sure you add testimonials from past customers saying how good you are
- Also, show a gallery of work or case studies/projects section
- Where possible, include an image of the customer that relates to the case study or testimonial
- Create an effective call to action
- Nothing says effort more than CONTACT US!
- Think about what you can OFFER a potential customer to solve their problem.
- Package it up and make it enticing.
- Offer valuable content for FREE
- You will want to write regular blog posts, updates, and offer relevant and informative articles via your site.
- The more you can make your website a resource for your customers; the more often potential customers will return.
- Add an email opt-in for extra special content
- This is used as a way to connect with the visitor where they provide an email in exchange for something of value.
- Your own special knowledge of your business is a great way to attract customers
- Create a help guide, tip sheet, or e-book of value to show your experience